MARKETING

Congratulations on another strong start to the year! Whether it is new items or old favorites returning, you all have handled with ease the wide item assortment that the marketing calendar has had to offer. With the weather heating up and people continuing to be more comfortable being out and about, we hope to keep the momentum moving forward. As always, the return of Nacho Fries has brought excitement back into our restaurants. In E4, we hope to continue that excitement with the Steak White Hot Ranch Fries. This tasty and spicy new take on our Nacho Fries will come as topped fries or in a burrito. And have no fear Nacho Fries fans because, while they will be coming off the menu at the end of E4, Nacho Fries will be back (no word yet on whether Arnold will ever do a Nacho Fries commercial) later this year. Plan on seeing the classic Nacho Fries as well as another new variation (the word right now is possibly 7-Layer Nacho Fries). As for the rest of the year, Taco Bell has been testing a variety of interest items, so do not be surprised to see a Cheez-It® Tostada or the Cravetarian Taco Supreme, a plant-based protein taco. We are also likely to see the return of a few other popular limited time items such as the Toasted Cheddar Chalupa. There are even rumblings of a possible return, at least temporarily, of the Mexican Pizza, original and possibly some new variations on the old classic, so keep your eyes peeled for that as well. As we get closer to these promotions, the Marketing Department will send out more information to ensure everyone is ready to execute. If you have any questions or concerns about any marketing experience or promotion, please do not hesitate to reach out to the Marketing Department. I want to thank everyone again for their efforts over these last few difficult years. Your ability to execute all of Taco Bell’s and BurgerBusters’ programs despite all the challenges that we have faced has been exemplary. Thank you, thank you, thank you!