MARKETING

Thank you again to everyone out there for all that you do for BurgerBusters. Every year I think that the brand has finally found a consistent marketing process that works and that they will continue to utilize it the following year. Instead, every year, they throw new operational and marketing complexities at you. And every year, you prove how lucky we are to have you with the company. It does not matter if we change out parts of the experience halfway through or roll out entire new menus all at once, everyone at BurgerBusters continues to be up for the challenge. Thank you for your tireless efforts to keep our customers happy and well-fed.

As we move forward this year, the Cheesy Chicken Crispanada will be here shortly in E2. A crispy empanada shell filled with cheese and shredded chicken, served with spicy ranch dip, the Crispanada is sure to give our customers’ taste buds plenty of excitement. The Crispanada will be available in various ways, coming a-la-carte or in a box with several other favorites. Another big innovation to hit our restaurants this year will be the new Cantina Chicken line.

This will include various products to feature the new slow-roasted seasoned cantina chicken. This will be an exciting quality upgrade to our menu which should prove to be very popular. In the “Only at Taco Bell” Innovation Department, 2024 should hopefully be bringing us the long-awaited national debut of the Big Cheez-it Crunchwrap and, on the dessert side, Mountain Dew Baja Blast Gelato. There is no doubt that both of these items will be extremely popular with our customers so, please, be prepared for the impending stampedes.

Lastly, I would like to introduce to you to the latest addition to our team, Andrea Paphites, our new Assistant Director of Marketing. She joined us towards the end of last year and has jumped right in to help make the ever-changing marketing landscape as easy as possible to navigate for everyone at the company. Please join me in welcoming Andrea to the team!

As always, please pay attention to this space and your monthly marketing communications for more updates on these and other promotions. If you have any questions or concerns about any marketing experience or promotion, please do not hesitate to reach out to the Marketing Department.