This has been a unique year to say the least from pretty much every perspective imaginable. Why should marketing be any different? I would like to commend everyone on adapting to the new longer marketing experiences. While having advertised items remain around longer may seem simpler on the surface, the reality is that we have had more items featured than in previous marketing windows. Also, having a series of changes come into play mid-experience takes diligence and attention to detail to manage properly. Thank you again for your hard work to ensure that our customers receive a great experience.

Now that you have mastered the ten-to-eleven-week marketing experience, going forward, though not set in stone, we are most likely going to transition back to the more traditional five-to-six-week promotional windows. Hopefully, as this has been our process for a number of years, this transition will be smooth. Though the official calendar for the remainder of the year has not been released, the following items are likely to be featured. Nacho Fries will  return and will be showcased as Loaded  Taco Fries. Loaded Taco Fries feature Nacho Fries topped with spicy ranch sauce, seasoned beef, nacho cheese sauce, red strips, lettuce, cheddar cheese, and tomatoes. Loaded Taco Fries will  also be sold in a burrito. Another item on the horizon is the Crispy Chicken Sandwich Taco, a flatbread filled with creamy chipotle sauce and crispy tortilla chicken. There is also a spicy version with jalapeños. As we get more information on these and other promotions going forward, the Marketing Department will send it out to you to ensure everyone is prepared for all promotions. If you have any questions or concerns about any marketing experience or promotion, please do not hesitate to reach out to the Marketing Department. We are here to help.

I hope that this newsletter finds you well and that you continue to be healthy and safe. Just as you have done all year, let us continue to push through any difficulties we may face and finish the year strong. Thank you for all you do.

 

By: Yianni Achilleos
Director of Assets & Marketing